What's in a Name?

Why “Cool Boss?”

Some product names need an explanation. This one pretty much says exactly what we had in mind.

The Short Answer

What else would you call it?

We wanted a name with some personality.

Cool Boss was never meant to sound like another piece of anonymous industrial equipment. The name is confident, easy to remember and gets straight to the point—this machine is here to move air and help bring the temperature down.

It's a little playful. It's a little bold. And it fits equipment designed to stand out in garages, shops, warehouses and other demanding spaces.

Simple by Design

Cool.
Boss.

Two words. One pretty clear idea.

“Cool” describes the job. Cool Boss uses evaporative cooling and high-volume airflow to help create a more comfortable environment in spaces where heat can become a problem.

“Boss” gives the name its personality. It's a nod to equipment designed to look substantial, move serious air and take its place in a working environment.

Put them together and you get a name that's straightforward, memorable and hard to confuse with anything else.

Breaking It Down

The name fits the machine.

Cool Boss is designed around practical evaporative cooling, powerful airflow and equipment that's easy to recognize on the shop floor.

COOL

Evaporative media, water and moving air work together to reduce the temperature of the air leaving the cooler under suitable conditions.

BOSS

Bold equipment, high-volume airflow and practical features give Cool Boss a presence that matches the name.

Hard to miss. Easy to remember. A distinctive name for equipment designed to stand out in the workspace.
Product Personality

A name with some attitude.

Industrial equipment doesn't have to be forgettable.

From the Cool Boss branding to the recognizable fan and housing design, the product was created to have a clear identity in the places where it's used.

Features such as directional airflow, mobility and model-specific conveniences give the equipment a practical side. The Cool Boss name gives it the personality to match.

More Than the Logo

The idea behind the brand.

A memorable name only matters if the equipment behind it does useful work. That's where the rest of the Cool Boss story comes in.

01

Airflow

High-volume air movement helps distribute cooling through large, open and ventilated work areas.

02

Cooling

Evaporative media uses the natural process of evaporation to help reduce incoming air temperature.

03

Mobility

Portable designs allow applicable models to move with changing work areas instead of cooling only one fixed location.

04

Practical Features

Model-specific controls and conveniences are designed around the way the equipment is actually used.

That's Cool Boss

The name is supposed to make you smile. The equipment still has a job to do.

Cool Boss brings a little personality to serious cooling equipment—without losing sight of airflow, portability and practical performance.

More About Cool Boss

There's more behind the name.

Explore the performance, features, specifications, value and company behind Cool Boss.

Put the Name to Work

Meet the Cool Boss lineup.

Compare portable evaporative air coolers, features and specifications to find the right model for your workspace.

Shop Air Coolers

WHY THE NAME “COOL BOSS?”

What other name would be appropriate? Cool Boss isn’t like the other evaporative coolers. The machine is a boss. It is what the competition should strive for. It directs air everywhere effortlessly due to the oscillating swing-louvers. It chills the surrounding area quickly and efficiently. And it saves you money while increasing productivity.

When people see Cool Boss in your shop, they’re going to know right away who’s making that beautiful breeze. When your employees are hard at work on a hot day, fork-lifting pallets and taking names, they’re going to love the constant stream of chilled air. When your accounting department reports you just saved thousands because you switched from HVAC to evaporative air coolers, you’re going to only regret you didn’t switch earlier. The point is, you increase your bottom line when you replace expensive A/C with easy-to-use swamp coolers.

All in all, Cool Boss is the perfect name for our air cooler, and we’re proud to offer you a sleek-looking product with an awesome title. If you’re a boss and you want to increase productivity while saving some money, get a portable swamp cooler with our logo on it. That’s the best way to be sure your evaporative cooler is a Boss.